About us:
Haad Athletics was created to design effortless, everyday fits that seamlessly pair with your lifestyle and wardrobe.
Founded in 2024, we are more than just an athleisure and streetwear brand; we are a lifestyle brand on a mission to create premium, wardrobe essentials that embrace the simplicity of a minimalist lifestyle.
Our Arabic name 'Haad' هاد celebrates our pride to be home-grown in the UAE. Defined as the leader. It symbolises growth, strength and freedom, all of which is reflected in our designs.
Our commitment to minimalism goes beyond aesthetics; we believe the simplicity of a minimalist lifestyle is the foundation for mental clarity and well-being. In a world cluttered with excess, we believe in focusing on what matters.
Our commitment to quality goes hand in hand with our minimalist aesthetic, allowing you to build a versatile wardrobe that transcends trends and seasons.